SANTE FE SPRINGS, Calif. — Coaster Fine Furniture, a leading North American furniture distributor, has partnered with All3D, a company specializing in photorealistic 3D imagery.
The company says the collaboration aims to enhance Coaster’s visual identity and provide its retail partners with advanced technological tools to improve their eCommerce experiences.
According to Marlene Vidal, Coaster’s director of marketing, All3D’s cloud-based rendering services have enabled the company to produce high-quality 3D models.
“All3D is working closely with us to produce photorealistic material for our brand with quick turnaround times,” said Vidal. “They provide an extensive library of background scenes, props and lighting that allows for nearly endless customizability of lifestyle imagery. Even with the large number of options available to us, the platform is far from overwhelming, as the team at All3D has successfully streamlined the process for optimal use.
“The attention to detail is also immaculate; we’ve found that the AI-generated lifestyle images we are able to generate are practically indistinguishable from far more expensive studio photography we would typically shoot on set.”
Vidal highlighted the efficiency and customization offered by All3D’s platform, noting that the technology allows for a wide range of creative options without being overwhelming. She emphasized that the AI-generated images are nearly indistinguishable from traditional studio photography, offering significant cost savings and faster turnaround times.
The partnership also benefits Coaster’s dealers by providing them with 3D models featuring 360-degree views, enhancing their online retail capabilities. Shoppers can now interact with products more dynamically and even superimpose 3D models onto images of their own rooms, which Vidal says greatly increases customer confidence in their purchasing decisions.
Coaster Fine Furniture is a major distributor with five branches, two U.S. distribution centers and a workforce of more than 400 employees. The company’s product offerings are available through a broad network of dealers and online retailers.
